Driving $238K in Sales for a Kids Sleep Aid Brand with Only $45K Ad Spend (19% ACOS)
Introduction
The supplements category on Amazon is cutthroat, especially when it comes to kids’ health. With strict ad policies, competitive saturation, and rising CPCs, most brands burn budget before they ever break through.
That’s where this journey began. A kids sleep supplement with huge potential, stuck on page 7. No traction, low visibility, and ads bleeding money.
Our mission was clear: reduce waste, increase visibility, and scale profitably.
Client Background:
A USA-based brand selling melatonin-infused sleep drops for kids on Amazon, seeking scalable growth while keeping ACOS under control. The product was a natural, mixed-berry flavored sleep solution for kids, designed as liquid drops with a dropper top.
Positioned for ages 3 to 12+, the formula featured melatonin in a safe dosage, but the brand was being outranked by gummies, chewables, and Amazon Choice competitors.
The client needed keyword visibility, creative refresh, and most importantly, ad strategy that wouldn’t get flagged or wasteful.
Before We Stepped In:
The brand had tried running ads with multiple freelancers. Campaigns were messy, listings were unoptimized, and most keywords were either too broad or completely irrelevant. Ad spend was being wasted, and organic rank was nowhere in sight.
Challenges:
The product had potential, but wasn’t being discovered. CTR and CVR were low, high-traffic keywords weren’t converting, and ACOS hovered dangerously close to 49%. With compliance-sensitive products like sleep drops, every campaign mistake is expensive.
Solution
Deep Market Research
Extracted high-intent search terms using SQP, Brand Analytics, and POE.
Competitor Gap Analysis
Reviewed top-ranking sleep aid listings to improve content positioning and trust-building visuals.
Targeted Gap Strategy
Focused on long-tail keywords where competitors were weak.
SPINE PPC Management
Segmented campaigns by age, benefit, and parent-focused queries.
Creative Overhaul
Upgraded product images, added reassuring A+ content, rewrote SEO copy for empathy-driven conversions.
6-Month Scaling Plan
Started with strict ACOS control, then scaled spend on proven keywords.
Continuous Optimization
Weekly bid tuning, placement adjustments, and ASIN targeting strategies.
Results
Spend: $45,428
Sales: $238,457
ACOS: 19.91%
ROI: 5.2x Return on Ad Spend
Ranking: Page 1 for “kids sleep drops” and related keywords
We took a compliance-heavy product and built a profitable sales engine, without overexposing or overspending.
Here’s what we got from our partner
If your ads are live but your growth is flat, let’s change that
Final Words
In high-scrutiny niches like kids wellness, the difference isn’t just in targeting, it’s in understanding the parent’s mindset.
We positioned this brand as the safest, and most trustworthy option…
And the market responded.