Generated $198K in Sales at Just 15% ACOS for a Baby Carrier Brand on Amazon
Introduction
Selling in the baby gear category isn’t for the faint of heart. It’s overcrowded with generic products, click prices are high, and emotional connection drives conversions, yet most listings feel robotic.
This client had an incredible baby carrier. But the words, the images, the ads?
None of it truly spoke to the parent. Sales were flat, listings were bland, and ads were running with no clear direction.
We rebuilt the strategy from the ground up, and the difference speaks for itself.
Client Background:
A USA-based brand selling ergonomic baby carriers, targeting new parents looking for comfort, safety, and ease of use. They had a great product but limited PPC experience. The brand had tested multiple freelancers with inconsistent results.
Before We Stepped In:
The product was on Amazon for a while, but performance was weak. Listing copy was dull, images lacked warmth, and ads were bringing traffic, but not purchases. Sales stagnated around $4–5K/month with an inconsistent ACOS between 35 to 50%. Organic rank was nowhere near Page 1.
Challenges:
Their product had all the right features but lacked the right story. Low click-through rates, weak keyword targeting, and poor listing engagement were holding them back. They needed to boost visibility, increase conversions, and lower ACOS fast.
Solution
Deep Market Research
Analyzed SQP, Brand Analytics, and POE to find high-converting parent-focused search terms.
Competitor Gap Analysis
Studied top baby carrier listings to identify visual, emotional, and functional positioning gaps.
Targeted Gap Strategy
Created intent-based keyword clusters for better segmentation.
SPINE PPC Management
Built manual campaigns focused on comfort, newborn support, and travel-friendly features.
Creative Overhaul
Rewrote titles and bullet points with benefit-led copy. Revamped images to show real-life usage and connection.
6-Month Scaling Plan
Prioritized profitability first, then reinvested returns into awareness campaigns.
Continuous Optimization
Weekly A/B testing of creatives, negative keyword tuning, and bid refinements.
Results
Spend: $30,235
Sales: $198,360
ACOS: 15.24%
Impressions: 9M+
ROAS 6.56x
From an underperforming listing to a high-velocity, low-ACOS machine, this was full-funnel transformation done right.
Here’s what we got from our partner
Final Words
With the right method, even saturated markets become profit channels. Our SPINE framework proves that profit isn’t about spending more, it’s about spending smart.
Tired of selling a great product with underwhelming results? Let’s fix that.