$27K in Sales at Just 16% ACOS, Amazon Growth for a Baby Night Light Brand with Only $4K Ad Spend
Introduction
Most assume that launching a simple product like a night light in the baby category should be easy. But competition is steep, click costs are rising, and without precision, you burn cash before you gain traction.
That’s exactly what was happening with this brand. Decent product, live ads, but no real growth. Until Ads Initiatorz stepped in to build structure, strategy, and a predictable PPC machine.
Client Background:
Olivia is a passionate mompreneur based in the U.S. who created a baby night light inspired by her bedtime routine with her son. She wanted to position her brand as the go-to gift for new moms, but with limited time, limited budget, and zero backend strategy, she struggled to scale. Her product had potential, but she needed a partner who could turn attention into conversion.
Before We Stepped In:
The listing had been live for a few weeks. The product had potential, but ads were running on autopilot. Campaigns lacked segmentation, keywords were too broad, and listing copy wasn’t built for conversions. The brand struggled to generate consistent daily sales despite rising ad spend.
Challenges:
The main pain points.
High impressions but low CTR, poor keyword relevance, and listings that didn’t emotionally connect with parents. The goal was clear, lower ACOS, boost conversions, and build profitable momentum.
Solution
Deep Market Research
Used Brand Analytics and POE to pinpoint low-competition, high-conversion bedtime keywords.
Competitor Gap Analysis
Evaluated top-ranking nursery products to enhance our visual and emotional pitch.
Targeted Gap Strategy
Focused on long-tail search terms like “gentle night light for baby sleep” to capture intent.
SPINE PPC Management
Structured campaigns by feature (brightness levels, wall-mount design, battery vs. plug-in).
Creative Overhaul
Refined copy with sleep-centric language and parent-first messaging.
First 60-Day Plan
Aggressively tested Sponsored Products, then layered in Sponsored Brands.
Continuous Optimization
Weekly bid refinement, negative keyword tuning, and creative A/B testing.
Results
Spend: $4,364
Sales: $27,201
ACOS: 16.05%
Impressions: 1.74M+
CTR & Sales: Doubled by the end of Week 4
The product went from sitting stale to running smart, scaling without overspending.
Here’s what we got from our partner
Final Words
Most sellers think a limited budget is a barrier. We proved it’s not.
With the right system, even a $4K spend can deliver 6X return, and build a brand that glows in the dark.
Struggling to scale without draining your ad budget? Let’s change that.