From £21K to £66K+ Sales in Just 60 Days, With 35% Drop in ACOS for a Premium Gift Brand on Amazon UK
Introduction
Selling premium gift items on Amazon is never just about listing a beautiful product. In a crowded Home & Kitchen category, where every brand fights for seasonal relevance and high-ticket conversions, our client was struggling to maintain profitable ads. This case study reveals how we transformed a luxury Champagne gift set’s performance, without relying on deep discounts or price cuts
Client Background:
Stephanie Garcia had a premium champagne gift set listed in the UK market. Despite solid design and reviews, her campaigns were stuck with low momentum and an ACOS eating up profits. Sales were hovering around £21,000 with a spend of nearly £6,000, not sustainable. She needed a way to scale without increasing waste. They needed a sharp shift in strategy to increase visibility and conversion without bleeding ad spend.
Challenges:
Before working with us, the brand was stuck.
Despite a decent product-market fit, they were unable to break past £21K in sales. ACOS was a staggering 27.65%, and sponsored campaigns were cannibalizing margin. Clicks were plenty, conversions were not.
A closer look revealed the real problems:
– High Click Volume, Poor Purchase Intent
– Low Conversion Rate Due to Broad Keyword Targeting
– No Differentiation in the Eyes of High-Intent Gift Buyers
– Lack of Competitor Gap Positioning in Ad Messaging
– Ad spend was bloated and scattered across low-return keywords
– CTR and CVR both showed poor targeting and positioning
– Product bundling wasn’t clearly communicated in ads
– Retargeting was missing entirely
– Creative assets were not aligned with premium pricing
Our SPINE Method Solution:
We engineered a high-conversion campaign structure centered around seasonal luxury intent. Here’s what we did:
Gift-Buyer Targeted Keyword Clustering
We moved away from “product feature” keywords to emotional, gift-driven queries that reflected buyer psychology
Audience Behavior Mining (Q4 Gifting Segments)
We used Brand Analytics and historical Q4 data to build unique audience insights, crafting ad copy around romantic, celebratory, and milestone gifting.
ASIN Targeting for Cross-Sell Dominance
Introduced defensive + aggressive ASIN targeting to siphon traffic from weaker-priced gift boxes.
Dayparting Strategy for Peak Conversion Times
Ad spend was reallocated to peak emotional buying hours, weekday evenings and weekends.
Refreshed Product Listing with Emotive Bullet Points
We wrote copy that mirrored the sentiment of a premium gift experience rather than product specs.
A+ Content Messaging Shift to ‘Luxury Memory Creation’
Converted the visual content into a story of celebration, not a transaction.
Full Campaign Restructure Using Our SPINE Method
Segmented campaigns by intent and controlled budgets around Return on Emotional Investment (ROEI), our unique strategic spin.
Results
In just 60 days, we completely changed the growth curve:
Before: £21.3K sales, 27.65% ACOS
After: £66.4K+ sales, 18.45% ACOS
Improvement: 📈 210% increase in sales, 📉 33% reduction in ACOS
Here’s what we got from our partner
Why This Matters:
This case proves that even high-ticket, niche products can scale rapidly, if the ads are engineered for both precision and profit. Stephanie trusted our process, and we turned her campaigns into revenue engines. If your product is stuck in the same loop, it might be time to let profit-minded execution take the wheel.
We don’t just run ads.
We craft performance pathways customized to your category.