From ₹105K to ₹209K in Just 30 Days ACOS Jumped from 8% to 17%. 101% Growth with SPINE
Introduction
Hair care is a confidence category.
If your product works, people talk.
But when you’re buried on page 3, no one gets the chance to try it.
That’s where this hair thickener brand was stuck.
Low spend. Flat sales. No organic growth.
They weren’t losing money, but they were invisible.
They didn’t need a miracle.
They needed aggressive visibility, without burning cash. The brand was spending just ₹9K+ per month, and although the ACOS looked impressive (8.65%), it wasn’t translating to scale.
He wanted to go from survival to dominance.
So, we stepped in.
Client Background:
Matthew runs a premium personal care brand under the name StyleMake, specializing in natural hair grooming solutions for men and women in India.
He had a solid product with 4+ star reviews but hadn’t yet cracked the growth code on Amazon.
He wanted to double sales in 30 days, without compromising too much on profitability.
Challenges We Faced:
– Heavily saturated hair niche with duplicate-style products
– Search results flooded with established brands
– Low CTR due to bland packaging on mobile results
– High CPCs on generic terms like “hair fiber”
– No strategy to dominate mid-to-bottom funnel
– Low ad spend capped visibility despite low ACOS
– No mid-funnel or long-tail targeting strategy was in place
– Campaigns weren’t structured to push DTC-style creatives
What We Fixed (in 30 Days):
1. Doubled visibility through branded + competitor conquesting
2. Rewrote listing copy for better keyword targeting and benefits clarity
3. Launched ASIN-targeted ads on under-optimized competitors
4. Introduced broad match experiments to uncover hidden gems
5. Split-tested main image with shadow contrast and zoom-in
6. Created retargeting ads using lifestyle UGC hooks
7. Built a keyword harvesting loop via STs > Exact Match conversion routing
Our 7-Point SPINE Strategy
Structure
We restructured campaigns into branded, competitor, and non-branded clusters
Product Positioning
Improved image clarity and added benefit-driven infographics
Intent Targeting
Targeted problem-based keywords like “hair fall fix,” “hair volume spray,” etc.
Numbers Optimization
We increased daily budgets 4X and controlled cost-per-click via bid layering
Engagement Creatives
Created scroll-stopping video ads and updated A+ content
Sponsored Brands
Launched headline ads to introduce visual-first buyer journeys
Cross-SKU Scaling
Bundled complementary ASINs to boost average order value
The Outcome
Here’s what we got from our partner
Final Words:
Sometimes the goal isn’t just profitability.
It’s visibility with control, and the long game of brand growth