From $600 to $35K, 5851% Growth in 12 Months
Some products are simple.
But scaling them? That’s not.
This is how we took a plain kitchen apron set from invisible to consistently selling 5 figures annually, without changing the product or brand.
Client Background:
A solo U.S.-based seller came to us after 6 months of stagnant growth.
Their 2-pack black apron set was stuck under $600/month despite solid reviews. Prior to partnering with us, they had stagnant sales averaging $600–$700 per month. They had no proper PPC structure, inconsistent ranking, and poor conversion rates due to unoptimized listings.
The problem wasn’t product quality, it was performance gaps in advertising and listing intent.
The Challenges:
– The campaigns were 80% auto, and 20% were generic broad-match keywords.
– The product was not appearing in top-of-search for “kitchen gift,” “chef apron,” or “cooking apron for men”, even though those were the high-volume, high-converting terms.
– The CTR on main image was under 0.5%, it didn’t stand out among 30+ similar black aprons.
– ACoS was hovering around 40%, with no clear tracking on which keywords were driving add-to-carts.
– All budgets were spread thin across too many keywords with no structure, leading to wasted spend on low-converting terms like “apron black.”
Our 7-Step SPINE Execution
Strategic Campaigns
We paused all autos and rebuilt 3-tiered manual campaigns exact-match for top 20 terms, phrase-match for mid-funnel queries, and broad-match only for new keyword discovery with strict negations.
Plugging Profit Leaks
We did a 30-day ASIN and KW-level audit, identified 47 irrelevant or underperforming keywords, and reallocated budget to only proven converters.
Intent Targeting
After analyzing buyer intent, we shifted focus to gifting terms, Father’s Day keywords, and chef persona-based angles. These terms converted 3x better.
Nurture with Creative & Placements
We ran top-of-search modifiers on exact-match bestsellers, tested different bid multipliers, and introduced a limited-time offer badge to increase urgency.
Enhanced Listing Optimization
Updated title with high-intent keywords, rewrote bullets to speak to gift-buyers and professional kitchen use, and tested 2 new main images. CTR increased by 70%.
Results After 30 Days
Final Thoughts:
This transformation didn’t rely on luck or viral trends. It was the result of a proven system, consistent execution, and deep market understanding. Whether you’re stuck at $600/month or aiming to cross $50K/month, your next level is just one strategic partnership away.
Let’s build your Amazon growth story next.