Bumper Pads Case Study From $1.5K to $39K, 2518% Sales Growth in 12 weeks.
Most sellers think a basic product can’t scale without deep discounts or gimmicks.
This case study proves otherwise.
With a simple strategy and sharp execution, even the most ordinary products can dominate their niche.
Client Background:
This client reached out to us after struggling to scale a highly-reviewed yet underperforming product: transparent adhesive bumpers. Despite the product’s everyday utility and strong ratings, the brand was plateauing at $1.5K/month with no upward trend.
They believed in their product.
But Amazon didn’t.
They had tried multiple agencies and spent thousands on ads, none delivered meaningful growth.
And that’s where we came in.
The Challenges:
Here’s what we uncovered during the audit:
– Their main keywords had high competition and poor ROI
– 80% of spend was wasted on broad match terms with 0 sales
– They weren’t segmenting by intent, brand, defense, generic, or competitor
– Sponsored Display was being used without audience refinement
– Their listing was not optimized for desktop/mobile shoppers (image and text misalignment)
– Listings were “average” not bad, but far from high-converting
– A/B testing had never been performed on the main image, despite a CTR below 0.3%
– Competitors were winning bundles and targeting aggressive defensive campaigns
Custom SPINE-Based Solution
We activated our 7-step SPINE method built for profitability:
Segmentation
Broke campaigns into branded, competitor, defense, and discovery
Precise Targeting
Used past 90-day search terms with CVR > 10% to build exact match structure
Image Optimization
A/B tested 3 new main images based on search placement data
Negative Harvesting
Cut all irrelevant clicks across auto/broad with zero sales history
Intent-Based Bidding
Raised bids only for buyer-intent keywords with high repeat orders
Niche Domination
Created Sponsored Brand Video & SB campaigns focusing on comparison shopping queries
External Lift
Added a small-scale retargeting campaign for warm audiences (remarketing clickers with no buys)
Results After 30 Days
The outcome in 12 weeks was undeniable
Final Thoughts:
This transformation wasn’t luck.
It was strategy, structure, and execution, powered by a trained team that has done it over and over.
If you’re stuck with a good product and poor results, you don’t need a new product.
You need a new approach.