Pet Brand Hit $200K in 90 Days with Just $9.8K Ad Spend
When we took over this account, it was a low-visibility listing in a saturated niche, pet training devices. The client had a solid product: safe for pets and humans, family-friendly, and visually appealing. But they were buried under generic listings and PPC wastage.
We stepped in with one goal that was to Turn this into a category leader while keeping TACoS below 5%.
Client Background:
David was a solo brand owner selling on Amazon US. He launched a multifunctional dog training device but struggled to scale profitably.
He approached us for complete PPC management and listing optimization to revive growth and build a scalable sales system.
Key Challenges:
– The niche was flooded with similar devices claiming the same benefits.
– The original listing lacked emotional imagery and trust signals (like family + pet use).
– Auto campaigns were consuming 80% of budget with irrelevant clicks.
– The product’s unique features weren’t emphasized in bullets or images.
– Conversion rate was stuck below 10%, making ad scaling risky.
– No clear keyword targeting strategy, ranking efforts were scattered and ineffective.
Our 7-Point Solution
Rebuilt the listing with family-centric, trust-building images showing real-life usage with kids and dogs.
Rewrote the bullet points to focus on safety, ease of use, and emotional benefit (“train without guilt”).
Restructured campaigns with separate funnels for exact, phrase, and auto targeting, focusing on high-converting, long-tail keywords.
Launched Top of Search boosters for branded and breakout queries to push rank aggressively but profitably.
Implemented placement adjustments with a focus on Rest of Search for lower CPCs while harvesting converting queries.
Set strict negative targeting filters to eliminate irrelevant pet and tool keywords.
Monitored performance daily using our SPINE method and adjusted based on 7-day rolling data trends.
Results
Sales: Grew from $5K/month to $217K total in 90 days
Spend: Controlled at just $9,852
ROAS: 6.17
TACoS: 4.5%
Conversion Rate: Improved to 16.2%
Ranking: Achieved top 3 organic position for 2 main keywords
Here’s what we got from our partner
Final Thoughts:
This wasn’t just about selling a device, it was about building trust in a sensitive niche where customers care deeply about safety and results.
If you’re sitting on a great product but struggling with profit, we can turn your listing into a 6-figure machine, without burning ad dollars.