From £6K to £20K: 233% Growth in Sales for a Pet Tech Brand in 12 weeks
Selling pet tech on Amazon isn’t easy. Especially when your product sits between two extremes, cheap knockoffs and overpriced gadgets.
Our client had a high-quality GPS Dog Fence System that deserved visibility, but was lost in the noise.
We helped them break through, triple their sales, and scale predictably without burning their margins.
Client Background:
The brand behind Prestige Paws was relatively new to the Amazon UK market.
They launched a wireless GPS dog fence with premium build, strong signal control, and humane safety features.
Despite great reviews and competitive pricing, their growth was slow and scattered. Despite the product’s powerful USP and growing demand in the UK market, they were stuck at just £6,162 in sales over 3 months. They needed a push, not just ads, but a strategy to unlock what was hidden inside their listings.
That’s when they reached out to Ads Initiatorz to step in.
Challenges We Faced:
– Product was buried under “shock collar” listings despite being GPS-based and safer.
– Listing lacked trust visuals: no explainer graphics or lifestyle images with pets.
– Major keywords like “dog fence” and “wireless dog training system” were unranked.
– No clear PPC funnel, running broad and phrase match with zero ASIN targeting.
– High CPCs in the niche meant profitability was difficult without tight control.
Our 7-Point Solution
Redesigned the listing visuals to highlight safety, GPS boundary control, and humane training.
Positioned the product emotionally: “Freedom for your dog, peace of mind for you.”
Launched multi-phase PPC funnels separating high-risk keywords from warm, long-tail ones.
Built ASIN targeting campaigns to appear under high-priced alternatives and steal traffic.
Introduced video ads demonstrating the safety and GPS function in real settings.
Optimized bids with real-time performance tracking, focusing on 20% most profitable search terms.
Weekly performance audits with client to iterate listing and ad creative based on data.
Results (June to November)
June–August (Before Ads Initiatorz)
– Sales: £6,162.42
– Units Sold: 1,056
– Avg. Order: £5.84
Sept–Nov (After Ads Initiatorz)
Sales: £20,580.41
Units Sold: 3,994
Avg. Order: £5.15
Conversion rate improved significantly due to visual upgrades
Total Sales Growth: +233%
Ranking Boosted: Page 1 for 3 primary keywords
Orders Quadrupled in just 12 weeks
Here’s what we got from our partner
Final Thoughts:
In pet tech, trust = sales. We built trust through positioning, visuals, and ads that resonated.
The result? A small pet brand went from invisible to unstoppable in 3 months.
Got a high-potential product that needs real results?
Let’s turn it into your next success story.