Cat Tree Sales from $53K to $83.6K in 30 Days, 50% increase Without Changing the Price
When we say “Creative beats competition”, this is what we mean.
The cat tree market is flooded. Every listing looks the same.
Our client had a great structure, solid reviews, and good delivery, but plateaued at $50–55K/month.
In just 30 days, we pushed their sales to $83.65K, up 50% from the previous month, without lowering price or offering discounts.
Client Background:
The brand sold a multi-level cat tree tower built for multi-cat households, complete with scratching posts, perches, hideouts, and toys.
It was functional, sturdy, and affordable, but lacked creative standout and keyword depth.
They reached out to Ads Initiatorz for a complete growth rework, from visuals to campaign strategy.
Key Challenges:
– The main image was too dark and didn’t highlight all the levels or cats in action.
– No keyword indexing for emotional or pain-point queries like “cat boredom solution” or “indoor cat playground.”
– Ad structure was outdated, heavily reliant on broad and auto campaigns.
– Product appeared similar to dozens of other listings, despite better build quality.
– ACOS was climbing without meaningful rank growth.
Our SPINE-Based Solution
Rebuilt the creative stack, showed multiple cats using the tower, playing and relaxing.
Split keywords by buyer motivation: “cat tower for large cats,” “multi-cat furniture,” “keep cat entertained indoors.”
Launched Sponsored Brand Video ads with real pets in real homes.
Created a mid-funnel campaign targeting cat toy buyers who hadn’t considered a furniture upgrade.
Optimized copy for emotional hooks: “Tired of shredded couches? Give your cat their own kingdom.”
Implemented rest-of-search targeting to reduce CPCs while scaling conversion.
Added A+ content blocks with interactive visuals and build quality proof.
Results Snapshot
Before (Previous 30 Days):
– Sales: $53,000
– ACoS: 31%
– Organic Rank: Page 2 on all major keywords
After (Last 30 Days):
– Sales: $83,650
– 50% growth
– Page 1 rank for “cat tree for multiple cats”
– ROAS improved by 1.7x
– Daily sales holding above $2.5K consistently
Here’s what we got from our partner
Final Thoughts:
In saturated niches, you don’t win by being cheaper, you win by being clearer.
We made this cat tree the obvious choice for cat parents who care.
Let’s do the same for your next product.