Pet Brand “Pet Water Fountain” From $250K to $520K in 12 weeks, 108% Growth YoY
Hydration is life for pets too. But the market for pet fountains is noisy, saturated, and price-sensitive. This client had a premium stainless-steel fountain, but it wasn’t scaling. After hitting a ceiling near $250K/year, they came to us to take things to the next level.
12 weeks later?
$520K in sales and 108% growth over the previous year, without sacrificing margins.
Client Background:
The brand was selling a premium stainless steel water fountain for cats and small dogs. It featured a built-in filtration system, LED indicators, and ultra-quiet operation.
Despite a high-quality product, sales were stagnating with peaks during Q4 only. They had spent over $60K in ads in the past year, yet growth had flattened.
They hired Ads Initiatorz to scale consistently, dominate keyword rankings, and increase profitability.
Problems We Identified:
– Product was priced higher than most plastic alternatives, needed value perception.
– A+ content was incomplete and failed to highlight long-term health benefits.
– Ad structure was built around volume, not profitability, bleeding on broad match.
– No off-Amazon traffic strategy to build brand moat or reduce CPCs.
– Reviews were strong but not being leveraged in ads or creatives.
– Chaotic PPC architecture too many auto campaigns cannibalizing each other
– Lack of top-of-search dominance during seasonal surges
Our Strategic Fix (SPINE Method)
Repositioned product messaging from “water bowl alternative” to “health essential.”
Revamped creatives to focus on safety, filtration clarity, and premium stainless-steel benefits.
Clustered ad campaigns by keyword intent: “cat fountain,” “dog water filter,” and “quiet pet water bowl.”
Launched Sponsored Brand Video ads targeting pet wellness-focused keywords.
Integrated influencer UGC content in off-Amazon TikTok retargeting for top-funnel education.
A/B tested price tiers and bundles to increase perceived value without changing cost.
Built mid-funnel retargeting layer using DSP, improving conversion from warm traffic.
PPC Reconstruction
– We eliminated campaign overlap and created a clean build:
– Exact Match Manual Campaigns
– Branded vs Competitor Separation
– Category-targeted ASIN defense
– Aggressive Top-of-Search bidding for proven keywords
Ranking Strategy
– Focused on 3 core keywords that drove 80% of market demand
– Used Search Find Buy (SFB) alternatives to drive organic rank
– Added placement modifiers during peak hours and days
Results
|
Metric |
Before |
After |
|---|---|---|
|
Annual Revenue |
~$250K |
$520.2K |
|
Growth Rate (YoY) |
– |
+108% |
|
Monthly Avg Sales |
~$21K |
$43K+ |
|
Click-Through Rate |
0.56% avg. |
0.81% avg. |
|
ACOS |
37% |
22% |
Before:
– Peak Month: Nov ($70K)
– Avg Monthly: ~$20K–30K
– Ad Cost: High, low CVR due to lack of differentiation
After:
4 months > $50K in sales
Stronger off-season performance due to consistent retargeting
Here’s what we got from our partner
Final Thoughts:
Pet owners don’t buy fountains, they buy peace of mind.
We helped turn this product into a daily habit for thousands of homes, using structured strategy and emotional messaging.
You have the product.
We bring the method.
Let’s scale your brand next.