From $1.1K to $9.1K in Just 30 Days 783% Growth on a Low Ticket, Competitive Product.
The Unexpected Win for a Struggling Product
Andrew had been selling an anti-snoring nose clip product for months with barely any traction. Despite being in a mass-market niche, his product was lost in the crowd, low conversions, unprofitable ads, and high bounce rates. He knew the product had potential, but something wasn’t clicking. That’s when he reached out to us.
Client Background:
Andrew is a solo Amazon seller based in the U.S., selling wellness gadgets for sleep improvement.
He launched the Anti-Snoring Nose Clip hoping to scale through ads, but was stuck at $1.1K/month. His product was priced under $20, making profitability even more sensitive to ad performance. After a disappointing first month, he gave our team 30 days to turn things around.
Despite having a solid product and decent reviews, his ads and listings weren’t converting.
Problems & Challenges:
– Product was misunderstood, perceived as low-quality due to poor image sequencing
– Low ticket product with razor-thin margins
– Extremely high CPCs in a highly competitive sub-niche
– CTR dropped due to lack of “medical-safe” visual trust cues
– Most ad traffic was going to unqualified, general snoring keywords
– Lack of emotional triggers in the listing (especially for partners)
– No A/B testing done on image variants, despite it being highly visual
– Previous spend resulted in less than $1.1K/month in sales
Customized 7-Point SPINE Solution
Restructured title and bullets around relationship-saving benefits
Updated hero image and infographics to show use-case and packaging clearly
Built exact-match ad campaigns targeting proven buyer-intent phrases
Reduced wasted spend on broad keywords using SPINE segmentation
Integrated UGC-style video to improve session conversion
Created Sponsored Display campaigns for cross-device retargeting
Set dayparting bid strategy based on shopping behavior analytics
Results (30 Days)
|
Metric |
Before (Oct) |
After (Nov) |
|---|---|---|
|
Monthly Sales |
$1.1K |
$9.1K |
|
ACoS |
60%+ (estimated) |
~25% (across campaigns) |
|
CTR |
0.35% |
0.94% |
|
Conversion Rate |
~7% |
14.5% |
|
Profit |
Negative |
Positive by Day 20 |
Growth: 783% Year-over-Year
Here’s what we got from our partner
Final Thoughts:
Not all low-ticket products are doomed to fail on Amazon. When your PPC strategy aligns with the actual buying behavior of your audience, even small-ticket items can explode in sales.
→ This case proves that strategic thinking beats big budgets.