$805K Sales in 30 Days for a Pet Feeder Brand, While Keeping ACOS Under 16%
Pet parents don’t just want convenience, they want connection.
This client had built a unique product. A smart pet feeder that lets you leave a personal voice message for your cat or dog. The product was brilliant, but it wasn’t getting the visibility or sales it deserved.
That’s where we came in, with a plan to turn emotion into revenue.
Client Background:
Jessica launched her pet-tech brand in the US market, focused on smart feeding solutions.
She had strong branding and high product quality but was stuck scaling past $150K/month.
She reached out to us for one goal: profitably hit $800K+ in 30 days.
Key Challenges:
– Competition was aggressive with over 500+ listings in smart feeders.
– The main USP was 10-second voice message feature and it was buried in the bullets.
– Video ads were too technical; lacked emotional storytelling.
– No Cohesive Ad Strategy: No structure, no keyword depth, no funnel segmentation.
– Existing campaigns had high CTR but low CVR due to poor funnel segmentation.
– She was hesitant to scale fast due to previous bad agency experiences.
Our Custom Solution
Rebuilt listing images focusing on the emotional angle: “Your voice, even when you’re away.”
Created a video ad campaign showing a cat responding joyfully to the owner’s voice.
Segmented PPC funnels by search intent: “automatic feeder” vs. “pet tech gift” vs. “interactive cat feeder.”
Launched brand defense + ASIN targeting campaigns to protect share of voice and poach from weaker listings
Used time-based ad scheduling, higher bids during evening when pet owners shop emotionally.
Daily SPINE-based optimization with a focus on profitability, not just ROAS.
Built remarketing stack using DSP for warm audiences and TikTok retargeting for pet-lovers.
Negative Bleed Removed 200+ irrelevant terms killing profitability.
Created a retargeting sequence based on “Add to Cart but No Purchase” behavior.
Results
Sales: $805,189.66 in 30 Days
Ad Spend: $128,000
ACOS: 16.68%
ROAS: 6.23
Ranking: Page 1 for 5 major buying-intent keywords
CVR Jump: From 11% to 21% in main keyword funnel
Impressions: 1.8+ Billion
Here’s what we got from our partner
Final Thoughts:
The best-performing ads aren’t always about features, they’re about feelings.
We helped Jessica sell not just a product, but peace of mind, trust, and companionship.
And when those emotions convert, the results look like $805K in a single month.
If you have a product with a heart but no visibility, we’ll change that.