From $4K to $14.7K in 30 Days: 3.5x Sales for a Simple Cat Scratcher Using Smart Ad Structuring
You don’t always need a complex product to scale.
Sometimes, all it takes is positioning, creative testing, and a clean funnel strategy.
This brand was selling a high-quality cat scratcher, but barely making $4K/month.
We stepped in and delivered a 250% revenue increase in 30 days.
Client Background:
The client had launched a multi-surface cat scratcher made with eco-friendly corrugated fiberboard and a stable L-shaped design.
While the product quality was great and reviews were decent, visibility and conversion were poor.
They hired us to turn it into a high-converting, profit-focused listing, fast.
Key Challenges:
– The product was undifferentiated visually, blended into dozens of other scratchers.
– Listing lacked emotional value or use-case appeal (e.g. furniture protection, cat happiness).
– Broad, unfocused PPC campaigns were burning budget fast.
– No ASIN targeting or remarketing strategy.
– Poor ranking for even mid-tail keywords like “cat scratch board” or “cardboard cat scratcher.”
Our Customized Strategy
Rebuilt main image to include a fluffy long-haired cat actively using the scratcher (emotion + clarity).
Added lifestyle photos showing furniture being protected + cat enjoying the product.
Created three keyword clusters: “scratcher board,” “cardboard cat scratcher,” and “furniture protector.”
Launched ASIN targeting campaigns under weaker designs with less ergonomic appeal.
Set up Sponsored Brand ads with benefit-focused headline copy (“Save Your Sofa. Make Your Cat Happy.”)
Daily bid optimization to push rank on 5 breakout keywords with strong CVR.
Adjusted pricing tier slightly to undercut top competitors without damaging margins.
Results
Before (Oct 1–27):
– Sales: $4,025.50
– Orders: 219
– Units Sold: 240
– CVR: 1.1
– Avg Order Value: $18.38
After (Nov 1–27):
– Sales: $14,795.06
– Orders: 791
– Units Sold: 933
– CVR: 1.18
– Avg Order Value: $18.70
Revenue Growth: +250%
Keyword Ranking: 1st page for 4 mid-tail keywords
Ad Spend Efficiency: Improved TACoS with higher AOV and conversion
Here’s what we got from our partner
Final Thoughts:
Even in crowded markets, there’s always room to grow, if your funnel, copy, and creatives are built to convert.
This case proves that you don’t need to invent the next iPhone, you just need the right people to position your product right.
Let’s make your next listing our next big win.