From High ACOS to $2.1M in Sales with 19% ACOS and 5x Return.
When pet owners searched for a grooming solution, this brand had the perfect product, but Amazon ads were draining cash without delivering real returns. They needed a turnaround. Fast.
Client Background:
Sarah, the brand owner, had a top-tier pet grooming vacuum kit with strong visual appeal and customer satisfaction. But despite a great product, her ad campaigns were spiraling. She came to us after trying multiple agencies with no success. Our job was to stop the bleeding, and scale profitably.
The Challenges:
– The account had scattered targeting across auto and manual campaigns, making spend uncontrollable.
– Over 50% of spend was going to irrelevant or low-converting keywords.
– ACOS was unstable, peaking over 40%, with no clear budget caps or product-level control.
– Product images and titles weren’t optimized for search behavior in the pet grooming niche.
– No dedicated structure for scaling while maintaining cost-efficiency.
– Product bundles and variations weren’t fully optimized for conversion.
– Seasonal peaks (e.g., holiday pet gifting) were missed due to poor timing.
Custom SPINE-Based Solution
We activated our 7-step SPINE method built for profitability:
Segmentation
Broke campaigns by product type, variant, and seasonal buyers.
Prioritization
Focused 70% spend on top-converting keyword clusters.
Intent Targeting
Used refined search term mining for high buyer intent.
Negative Blocking
Slashed wasted ad spend by 32% through negations.
Enhanced Creatives
Rolled out A/B tested creatives that boosted CTR.
Scaling Triggers
Introduced scaling rules when CPA fell below target.
Event-Based Campaigns
Tied campaigns to key pet owner holidays & trends.
Results
Here’s what we got from our partner
Final Thoughts:
From unprofitable chaos to $2.1M in structured growth. This case proves that with the right strategy and execution, even high-ad-spend brands in competitive niches can scale profitably without burning cash.