From $600 to $9.5K in 30 Days
This client reached out after their sleek, minimal desk, perfect for home offices, barely crossed $600 in monthly revenue. Despite being competitively priced, the product was lost in a sea of similar listings, buried deep in search results.
They had tried everything from influencer shoutouts to basic ads, but conversions were flatlining. They needed a structured push backed by solid PPC strategy, or this SKU would be discontinued.
Client Background:
A mid-level Amazon US seller managing 6 SKUs. The desk listing was added as a seasonal experiment. While the product had potential, they lacked the expertise to scale profitably through Amazon Ads.
After 3 months, it showed no signs of traction or profitability.
Key Problems We Identified:
– Low click-through due to dull hero image.
– The product was spending on the wrong audience (gaming desks, bulk furniture shoppers)
– Poor keyword indexing in both broad and exact terms.
– No coverage on top-converting mid-tail search terms.
– Weak CTR on manual ads despite decent CPC.
– Inconsistent price testing confused Amazon’s algorithm.
– Missed potential from “Home Office Setup” trends.
– No A+ content or comparison charts to push visual trust.
– Limited budget restricted testing, causing repeated ad burnouts
Here’s How We Fixed It (The 7-Step Plan)
Rebuilt title and bullets to align with top-ranking desks.
Refreshed creative: new main image, infographic, lifestyle set.
Structured campaigns under SPINE method for predictable scaling.
Focused $5–$15 mid-tail keywords with high RoAS upside.
Launched TOF campaigns targeting office furniture buyers.
Ran backend indexing audit to fix suppressed terms.
Added FAQs and review reply automation to boost trust.
Results After 30 Days
Final Thoughts:
When a desk isn’t selling, it’s not always the desk. It’s the strategy.
You don’t need to change your product.
You need to change your ad game.
This result wasn’t just growth.
It was a full revival.