Foldable Pet Ramp, from $1.7K to $10K in 30 Days, 608% Without Touching the Price
Sometimes, the market doesn’t need a new product.
It just needs to see it the right way.
This foldable pet ramp had strong functionality, but barely moved $1.7K/month.
Within 30 days of partnering with Ads Initiatorz, sales crossed $10.15K, a 608% YoY jump.
Client Background:
The client launched a 71-inch foldable car ramp for dogs, ideal for senior pets or large breeds needing support while climbing into SUVs or trucks.
The product had durability and safety features but wasn’t gaining traction organically or through paid ads.
They reached out to us to unlock the sales potential that had been dormant for months.
Key Issues We Identified:
– Listing images didn’t show real-life use cases, just the ramp, no dog or family scenes.
– No emotional appeal for senior dog owners (main target audience).
– The product was buried under “dog stairs” and “foldable ramp” categories with no keyword structure.
– PPC was limited to auto campaigns with minimal negative targeting.
– No retargeting or brand defense to capture warm traffic.
– Sales were stagnating around $1.7K/month
– Poor click-through rate due to generic creatives
– ACOS was erratic due to inconsistent bid control
What We Did (SPINE-Based Execution)
Rebuilt the creative stack: added visuals of older dogs using the ramp with owners nearby.
Rewrote listing copy to emotionally target pain points: joint safety, aging pets, travel ease.
Clustered PPC campaigns into 3 themes: “foldable ramp,” “car ramp for dogs,” “pet travel safety.”
Introduced Sponsored Video Ads with before/after use-case messaging.
Launched competitor ASIN campaigns under stairs and ramp listings with higher prices or lower reviews.
Built retargeting funnel using Amazon DSP + Top of Search repeat targeting.
Used dayparting + bid modifiers to capitalize on peak buying hours (evenings/weekends).
Results Snapshot
Before:
– Monthly Sales: ~$1,700
– No structured ads or ranked keywords
– Flat growth for 90+ days
After (Last 30 Days):
– Sales: $10,150.00
– +21% from previous 30 days
– +608% from same period last year
– Consistent $400–$700/day spikes after creative relaunch
Here’s what we got from our partner
Final Thoughts:
This wasn’t just about selling a ramp, it was about giving aging dogs their freedom back.
When you sell a product with empathy and clarity, profit follows naturally.
Let’s turn your good product into a great-performing one.