From 80% to 26% ACOS, “Get Naked” Bath Mat to $7.3K Sales, 461 % Sales Growth in 30 Days
Introduction
In the Home & Kitchen space, products that make people smile are powerful, but only if the listing and ads deliver the same energy. This bath mat had viral potential but was losing money fast due to poor positioning and irrelevant traffic.
That changed when we stepped in.
Client Background:
Brandon runs a home décor brand known for trendy, viral products, bold, fun, and impulse-driven. This mat was supposed to be his breakout hit. But despite its unique design and click-worthy appeal, the Amazon Ads performance was killing profitability. Before working with us, he was spending over $1,000 per month just to make $1,300 in sales, at a painful 80% ACOS. He needed to scale fast, but without draining his margins.
Before We Stepped In:
The product was running ads with over 80% ACOS. The listing didn’t pop visually, and the keywords were pulling in the wrong audience. Despite having a strong product, the brand was bleeding money on irrelevant traffic.
Product-Specific Challenges:
– High impressions, low CTR
– Generic ad targeting like “bath rug” or “non-slip mat”
– Unclear use case: Is it for gifting, home, or decor?
– No lifestyle imagery to trigger impulse purchases
– Unoptimized A+ and weak bullet copy for texture/sizing
Our SPINE Strategy
Designed a scroll-stopping main image with clear contrast and close-up material detail
Optimized title + backend keywords for “funny home decor,” “bathroom gifts,” and “welcome mat”
Launched Sponsored Brand ads with humor-driven copy
Restructured campaigns for gifting vs. décor segmentation
Updated bullets to emphasize softness, size, and humor-driven use cases
Replaced irrelevant placements with high-converting novelty product ASINs
Built ad structure around impulse-buy intent with controlled bids
Fix Review Ratio via automated follow-ups and Vine enrollment
Mobile-First Scaling by adjusting bids and dayparting for peak conversion windows
The Results (Nov 1–30):
|
Metric |
Before |
After |
|---|---|---|
|
Ad Spend |
$1,052 |
$1,925 |
|
Sales |
$1,347 |
$7,341 |
|
ACOS |
80.33% |
26.23% |
|
ROAS |
1.24x |
3.81x |
|
Sales Growth |
– |
+461% |
Here’s what we got from our partner
Takeaway
When you’re selling humor, your ads can’t be boring. We helped this mat get laughs, clicks and serious results.
Your home product might be quirky, bold, or niche. That’s not a weakness, it’s your angle. Let’s use it to dominate.