$4.9M in Sales with a 33% ACOS for Dog Multivitamin Brand
When PetLabCo approached us, their dog multivitamin had potential but their advertising results didn’t reflect it.
They had a decent product, strong branding, and good reviews…
But orders were slow. Ad spend was high. And ROAS was unstable.
Client Background:
Michael, the brand owner, had already invested heavily in Amazon ads but wasn’t seeing scalable results. Sales were stagnant, and he lacked a proper strategy to optimize budget across multiple campaigns for his supplement line.
The Challenges:
– ACOS was consistently above 60%, bleeding profitability
– Campaigns were spread thin with no structure across match types
– Product had strong repeat potential, but zero retargeting
– High-ranking keywords were unprotected from competitor conquest.
– Sponsored Brand and Video campaigns were completely missing
– High daily spend with poor return
– Inconsistent ranking and poor campaign structure
What We Did:
SPINE Campaign Method Applied
Rebuilt the entire ad account with a full-funnel strategy: Defensive, Offensive, Branded, and Long-tail segmentation.
PPC Segmentation
Broke down broad campaigns into tight, themed ad groups using only converting search terms.
Retargeting Layer Added
Introduced Sponsored Display and DSP retargeting to convert warm traffic and returning buyers.
Video Ads
Created video campaigns for high-converting keywords, resulting in reduced CPC and stronger CTR.
Budget Restructuring
Reallocated budgets based on contribution margin, not just revenue but also maximizing profitable growth.
Competitor Barrier Setup
Used Sponsored Brand ads to block top-of-search real estate from key competitors.
Ongoing ASIN-Level Audits
Optimized underperforming ASINs weekly to reduce total waste by 22%.
Results
Here’s what we got from our partner
Final Thoughts:
This wasn’t luck. It was SOPs, testing, and strategy.
When you have the right product, what you really need is the right strategy. If your Amazon ads feel like a cost center instead of a profit driver, let’s change that.
And this is how we turn ads into revenue machines, one ASIN at a time.