Orthopaedic Hybrid Pillow

From £32K to £71K, UK-Based Bedding Brand Doubles Sales While Dropping ACOS to 15%

Introduction

Home & Kitchen is one of the most competitive categories on Amazon UK. But when your product is in a sub-niche like “orthopaedic pillows,” your biggest challenge isn’t just ranking, it’s winning trust from skeptical buyers dealing with pain.

That’s exactly what this UK brand struggled with: great product, but poor performance. We stepped in, and doubled their revenue.

Client Background:

Brittany Hall, a UK-based bedding brand selling an orthopaedic hybrid pillow. Marketed as a solution for neck pain, back alignment, and quality sleep, yet was stuck in the noise of generic listings and low-converting traffic. Her product had strong reviews and was made in Britain. She wanted to test our strategy for a month.

Before We Stepped In:

They were spending over £2.9K and stuck around £32K in sales. Their ACOS sat at 25%, bleeding budget in a high-CPC bedding segment. Despite being a functional product, the listing didn’t convey the value, support, or premium feel it offered.

Challenges:

– Poor Trust Conversion: No scientific credibility or benefit explanation for a health-positioned pillow

– High ACOS (~25%) with stagnant growth

– ROAS not scaling with budget

– Low repeat purchase signals

– Overlapping with Generic Pillows: Competing with memory foam and decorative pillows with lower price points

– Missing Pain-Relief Keywords: Not ranking for “neck support,” “orthopaedic sleep pillow,” or “cervical alignment” terms

– High Clicks, Low Sales: Traffic was coming in, but no urgency or clear solution messaging to push the purchase

– Lack of Visual Authority: Image gallery missed showcasing layers, foam center, and spine support benefits

Our Solution

Medical-Angle Listing Rewrite

Positioned the product as a health-first sleep solution, not a home décor item

Keyword Gap Research

Captured missed terms like “neck therapy pillow,” “orthopaedic back support,” and “chiropractor pillow”

A+ Content Transformation

Added visuals with spine alignment illustrations and sleep posture graphics

SPINE Ad Strategy

Split campaigns by use case, sleep pain, elderly support, snoring relief, and quality bedding

Amazon UK Seasonal Targeting

Activated gift-focused keywords around winter, Q4, and sleep improvement trends

Targeted Competitor Takeover Ads

Outranked pillows with weak health claims and poor reviews

Daily Ad Monitoring & Bid Tuning

Made 30+ micro-adjustments in 45 days to balance conversions and profit

Results (30 Days)

Metric	Before (Oct)	After (Nov)	Change
Spend	£2.9K+	£3.8K+	+31%
Sales	£32.2K+	£71.3K+	+121%
ACOS	25%	15.64%	-9.36 pts
Orders	508	1,022	+101%

H3 - 121% Sales Increased I B £32.2K I A £72.3K

Here’s what we got from our partner

Working with Syed Hassan on Fiverr was a major positive change for my business. His extensive knowledge and abilities were clear from the beginning, and he consistently provided excellent services. What impressed me most was his proactive approach, giving daily updates and treating my business as if it were his own, which led to valuable suggestions for growth and profit. I strongly recommend Syed Hassan to anyone looking for top-quality expertise and professionalism!

Brittany Hall

Final Words

Good products deserve great profit margins. We didn’t just scale Brittany’s sales, we helped her reclaim profit with precision.

If your brand is stuck in a plateau despite great reviews, our SPINE method might just be the edge you’re missing.

We Help You Grow Amazon & TikTok Revenue from $30K to $120K+/Monthly in 12 Weeks Without Wasteful & High Ad Spend with My Proven SPINE Formula (Guaranteed).