Pet Ear Wipes went from $16.5K to $29.1K in 30 Days, 80% increase in sales With Just 3 Key Changes
In the world of pet care, trust is everything.
But even with a great product, you’re invisible without the right positioning.
This brand sold premium dog ear wipes with aloe and coconut oil, yet they were stuck at $16.5K/month.
Within 30 days, we helped them jump to $29.18K, up 80% from the previous period.
Client Background:
The client’s product was a natural, vet-approved finger wipe for cleaning pet ears—gentle, safe, and made with aloe vera + coconut oil.
They had good reviews and solid fulfillment. What they lacked was category dominance in a space full of cheap alternatives and generic wipes.
They brought in Ads Initiatorz to turn “good product” into “trusted leader.”
Key Challenges:
– The main image didn’t communicate the finger-wrap usability, a major differentiator.
– Product was not indexed for long-tail searches like “dog ear cleaning wipes finger type.”
– ACoS was too high due to generic broad match terms like “pet wipes” and “grooming wipes.”
– No remarketing, no brand awareness layer, just cold ads burning cash.
– A+ content didn’t highlight safety or show before/after transformation.
What We Did (SPINE-Based Execution)
Rebuilt the main image to highlight the finger usability and soft texture of wipes.
Added UGC-style images showing pet parents cleaning their dog’s ears with ease.
Created keyword clusters: “dog ear infection wipe,” “gentle pet ear cleaner,” and “finger ear wipe for pets.”
Launched Sponsored Brand + Video ads targeting infection prevention and sensitive skin niches.
Added emotion-focused bullet points (“No more itching, scratching, or painful vet visits.”)
Implemented a retargeting funnel across Amazon DSP and branded search to close warm leads.
Introduced benefit-first A+ content with ingredient education and customer use-case graphics.
Results Snapshot
Before:
– Sales: $16.5K/month
– Low CVR due to poor ad-image fit
– ACoS ~38%
After 30 Days:
– Sales: $29,180.00
– +80% growth
– 94% Positive Feedback
– Ads now hitting ROAS target of 4.1+
– CVR improved by 31% after listing image revamp
Here’s what we got from our partner
Final Thoughts:
If you’re in a niche where trust, safety, and ingredients matter, your visuals and messaging better match that promise.
We didn’t just help this product grow, we helped it become a daily essential for pet parents.
Let’s make your next SKU the next big seller.