From $1.9K to $166K Pet Grooming Kit Sales increased by 8700% in 12 weeks.
Pet grooming tools are everywhere. But most of them fail to win trust, attention, or lasting visibility on Amazon.
When this brand approached us, they were stuck at $1.9K in monthly sales, with no clear path forward. 180 days later, they were sitting on a $166K revenue run rate with a highly profitable, scalable brand.
Client Background:
The client had launched a multi-functional grooming kit designed for both cats and dogs, featuring multiple detachable heads and a sleek, premium look.
Sales were stagnant despite the product’s potential. They hired us to reposition, relaunch, and scale the brand on Amazon through optimized PPC and listing revamp.
Key Challenges:
– The listing looked generic, blending in with hundreds of similar trimmers.
– Images didn’t show real-life grooming scenarios or pet comfort.
– Product benefits (like low noise level, safety edges) weren’t clearly explained.
– PPC campaigns were unstructured, broad match everywhere, high CPCs, no control.
– Conversion rate was stuck at ~6%, and TACoS was unsustainable.
– There was no ranking momentum for high-converting pet grooming keywords.
– Product buried under competitors with higher reviews
– Non-optimized targeting leading to wasted ad spend
– Weak listing copy that failed to highlight key USPs
– No differentiation in pricing or bundles
– Zero retargeting in place
– Lack of clear profit-oriented ad strategy
Our 7-Point Solution
Rebuilt the listing with pet-and-owner bonding visuals and benefits-first copy.
Segmented keywords by use-case: “dog grooming clipper,” “silent pet trimmer,” and “kit for cats.”
Launched variation-based funnels, each head/tool got its own keyword set and bid path.
Introduced Video + Top of Search combo to create quick attention in a saturated niche.
Daily negative keyword updates to cut wasted spend in non-converting segments.
Used competitor ASIN targeting to steal market share from weaker listings with higher prices.
Weekly review system with client to iterate on creatives, keyword focus, and ad allocation.
Results Over Time
Before Ads Initiatorz:
– Sales: $1,958
– Units: 31
– Spend: $63.17
– Orders Conversion: 1.13
After 8 weeks:
– Sales: $51,755
– Units: 1,208
– Orders Conversion: 1.06
– ACoS: 42.84%
After 24 weeks:
– Sales: $166,026
– Units: 3,607
– ACoS: 46.03
– CVR Improved by 70%
-Ranking in Top 5 for 3 main keywords
Here’s what we got from our partner
Final Thoughts:
This isn’t just a grooming kit, it’s now a trusted choice for thousands of pet parents.
We don’t scale ad accounts blindly, we engineer profit-driven systems that build long-term brands.
If you have a great product and you’re stuck at 3-figure months, we can turn it into a 6-figure machine.