From ₹2.1L to ₹10.33L/Month, 482% Sales Growth in 30 Days
Introduction
Sometimes, all it takes is a few tweaks to turn a good product into a top performer.
But in saturated markets like haircare, good isn’t enough.
This brand had potential, but was stuck watching low sales despite great ingredients and clean branding.
That changed fast.
Client Background:
The brand sold a keratin-based hair spray on Amazon India, built around a clean and non-toxic formulation.
Despite solid product quality and early reviews, the brand couldn’t break past ₹2–₹3L/month in revenue.
They reached out wanting to hit consistent 7–figure months, without compromising profitability.
Problems & Challenges:
– Ads were targeting generic grooming keywords, missing buyers searching for instant results.
– The creative strategy lacked “transformation hooks” that beauty buyers crave.
– Despite quality ingredients, the product felt buried in a sea of lookalikes.
– No defense campaigns meant competitors were bidding on their own brand name.
– CTR and CVR were both below 0.3%, a major red flag in beauty.
– Campaign structure was cluttered with overlapping targets and no segmentation.
– Sales velocity was too low to trigger organic rank momentum.
What We Did
Repositioned ad angles to focus on instant results, “Fuller Hair in 10 Seconds.”
Rebuilt creatives with before/after lifestyle visuals and high-contrast demos.
Launched niche targeting based on hair type: frizzy, thin, oily.
Created a “Branded Defense” ad layer to block competitors from hijacking loyal customers.
Separated seasonal campaigns for weddings, parties, and festive grooming.
Introduced retargeting offers with urgency copy to boost conversion.
Monitored daily TACOS pacing and scaled campaigns only with proven ROAS.
Results
Final Words:
Good products fail when the strategy is off.
Great results happen when creative, copy, and targeting speak the buyer’s language.
In a market where most brands scream louder, we helped this one whisper the right story, to the right buyer. And that made all the difference.
We don’t scale budgets.
We scale brands.